Absolut & Red Rocks Amphitheatre
Among the things COVID-19 stole from us was a year of live music. For Coloradans, the return to Red Rocks Amphitheatre was symbolic: a celebration of the normalcy we missed so much.
I worked with Absolut Vodka, longtime beverage partner of Red Rocks, to meet a demanding brief. We needed a succinct ad that would speak to the spirit of the Absolut brand, convey a music theme and a nod to the Red Rocks venue, and fit the unique context of returning to what we love post-COVID—all in under ten words. So I knocked it out in 8.
What I DID
Ideation & copywriting
