I hope you have pants on, because you’re about to enter a world of luxury. Meet Water Street Tampa: a visionary project transforming 50 acres of Tampa's downtown waterfront. We created two microsites to share previews of the high-end hotels that will be part of the development. I wrote the copy for both sites, striking a balance between Water Street's modern identity and each hotel brand's distinct voice.

What I did

• Created content for 2 microsites

• Worked alongside designer to wireframe

• Came up with the concept for the EDITION hero animation