Gosh, just looking back on this work makes my mouth water. Fleming's is a high-end steakhouse that offers inspired service, an unparalleled dining experience, and fantastic steak at 65+ locations nationwide. Throughout a yearlong partnership, I worked closely with the client to evolve the Fleming's voice until it was as fresh and appealing as their menu. I also got to eat a LOT of steak, once we were done taking beautiful photos of it.

I wrote it all: brand messaging, countless campaigns, website content, social fodder. I even did a little beverage naming: a smoky winter cocktail became The Fireside Rye. Mmm.

Our Father’s Day campaign drove over 18,000 reservations nationwide, with this Tomahawk cutout email alone driving 19,000 clicks. See more of this campaign featured in this Sparxoo case study.