Florida Atlantic University
FAU is a public, research-focused university in southeast Florida, serving 30,000+ students per year. The university came to us to reimagine two recruitment brochures for its growing online offerings (one for undergraduate degrees, and one for graduate programs).
Our messaging strategy was based on insights provided by the client: prospective undergraduates wanted to be part of a community, and prospective grad students wanted to ensure they’d receive sufficient academic support.
WHAT I DID
Wrote 2 brochures, with messaging that targeted each audience’s core concern
Collaborated with design team to create strong brochures for both digital and printed use
UNDERGRADUATE BROCHURE — EXTERIOR
COPY highlight
This brochure was created to be a first point of contact with prospective students—a moment when they’d be wondering, “Is this really for me?”
This section was my way of answering that question and show prospective students that they belong at FAU. I compiled broad and specific identifiers, based on real student stories, so that every prospective student could see themselves as an Online Owl.
UNDERGRADUATE BROCHURE — INTERIOR
GRADUATE BROCHURE — INTERIOR
COPY HIGHLIGHT
I struck a balance between addressing prospective student grad students’ desire for support and acknowledging their inherent motivation and drive.
